eToro Vision

eToro’s vision is to become the first global market place for all people to invest and manage their funds in a simple and transparent way.

We’re committed to maintain the world’s largest and most trusted investment network, designed to financially empower individual investors through a simple, innovative trading platform and an active social trading community.

Global Marketplace

Being a global marketplace means that people from across the world can come to eToro to trade and invest in a wide range of globalized assets from currencies like euros, dollars and yen, to commodities like gold and silver and indices like the Dow Jones, NASDAQ and FTSE.

Designed for Simplicity

Simplicity is all about making the financial markets accessible to more people. Our user focused approach is what makes people love us and what makes the user experience enjoyable. It’s an inviting design and look and feel and it’s about putting thecustomer experience at the center of our design and doing everything we can to make sure that every customer visit is a pleasant and enjoyable one.

An open Investment Network

We believe in creating an open network of investors which anyone can join and wherethey can share, learn, copy, interact and compete with one another. It’s our fundamental belief that as investors we are better together then we are apart. Our vision is to enable every investor to leverage the power of our investing community however they choose.

Personal Financial Empowerment

eToro does its part to provide personal recognition and financial empowerment toevery investor who joins us. We respect and support our investors, providing them with the recognition of their fellow traders within our community, and the ability to spread the recognition to other social networks of their choice.

Trusted

Trust is about honesty. It’s reflected in the full transparency between us and ourcustomers. Trust means that we’re a reliable and regulated company which takes a responsible approach toward trading and investing, making sure we do everything in our power to help our traders have a rewarding and successful experience with eToro.